Talking about the avant-garde campaign, Dhruv Sachdeva, Founder and Chief Creative, Humour Me, says, “The day and age of doing a conventional brand ambassador launch campaign are long gone. I’m looking forward to creating some magic with the team!” Their trailblazing products are sheer standouts and are synonymous with my personal style. With a tagline of ‘Dive In’, the brand sportingly takes a dig on itself whilst encouraging people to treat every challenge as an opportunity.Īrctic Fox’s newly appointed brand ambassador CarryMinati further elaborates, “I’m super grateful to be a part of the Arctic Fox family. He continues to remain undefeated in retaining his title of the most subscribed YouTube channels in India.Īs part of the ad campaign, orchestrated by creative agency Humour Me, the brand takes a subtle jibe at conventional advertising and marketing in a roast-esque sidesplitting video, setting it apart from its’ peers. With an unmatched aptitude within the roasting and live gaming genre.

Hailed as one of the key innovators in the advent of the digital community of India, CarryMinati stands firm at a 40 million-plus collective digital following. As someone who is the pioneer of streaming games in India, the Delhi-based YouTuber, streamer, gamer and rapper becomes an ideal exemplar to champion the brand's new offering ‘The Gamer Backpack’. Arctic Fox, t o complement the brand’s core ethos of manifesting success with optimism, confidence and perseverance, has roped in YouTube content creator CarryMinati aka Ajey Nagar as its new brand ambassador of the brand.

Arctic fox game